Other reviews suggest poor, over drama-fide acting giving the movie in general a rating of 6/10. There are a lot of negative reviews on the plot line as well as it is often compared to Jurassic Park. Reading negative reviews on one of your favorite movies is frustrating. I like this movie for its subliminal content. The "vibe" the scenes give you as a viewer does a great job at placing you at that moment in time that makes you completely understand as if you've been there. The dark sky that stretches, the cool and eerie look outside before it rains, the old country small towns; there is definitely something chilling about this movie that I enjoy and pick up on as a viewer between the wild action scenes. I can't help but think that maybe movie critics sit on their computer all day writing reviews haven't had the privilege of such experiences.
As far as the acting in the movie; It wasn't the best, but wasn't the worst. The acting was never intended on being the selling point to this movie. The plot line of the movie was original. It allowed you as the viewer to go along on this wild ride across tornado alley and experience all these events that a person will never be able to in a life time.
To quickly sum up this movie; The main roles are Bill and Jo who are an estranged married couple that are brought back together to sign papers so Bill can be remarried. While Bill is back with his storm chasing pals from the past he is given the opportunity to see his invention of Dorothy, a weather analyzer to hopefully better tornado predictions, But the problem is that his new fiance is also along for the ride. They have many run-ins with tornados along the way, people get hurt, things are destroyed, and also they are competing with a rival storm chasing team that have big corporate sponsors to back them with a stolen idea of Bill's invention.
If I were a Business Web Strategist for the company that produced the movie.
Well, being limited to using just a blog to promote this movie I would have to make it very interactive to keep viewers on the page to promote it. I would want this blog project launched well before the movie hit theaters. This movie is rated PG-13. It draws in many age groups and a big variety of people because you got a love triangle, action, special effects, and it takes place in Kansas for the country folk. So like the Social Technographics ladder we will want to provide things for the creators, critics, collectors, joiners, and spectators.
For the creators - I'd make it so they can upload their own natural disaster videos, pictures, and post personal stories. Also, encourage their creative energy, if they are very active fans, than show something like a spotlight on their contributions.
For the critics - Have them rate and/or comment on some of this material the creators post, or that is set up sneak peek previews to movie, or have them vote on a few lines or scenes for the movie's final cut. Have them sample the movie's soundtrack. Let them watch clips behind the scenes and how some of the special effects are done, then let them comment or ask questions even.
For the collectors - Set up the RSS feeds and tags. Have them sign up to receive emails for movie updates.
For the joiners - This one would be tougher because it is a movie blog. Maybe reverse it so my blog links off their Facebook and Myspace pages. Create a page or application for these social networks, that way they come to me instead haha
For the spectators - As long as this content listed above draws your attention to the movie, than that is all I care.
Return On Investment.
As you plan for a blog or any type of jumping into this beast called groundswell you have to keep in mind the ultimate goal. The things you need to look at are the benefits, costs, and risks of putting yourself out there. For this movie review blog, I just want people to go watch the movie, rent it, tell their friends about it, buy it when it comes out, buy a T-shirt or soundtrack. As a Business Web Strategist, this wouldn't be too big of an expense if I, or a small promo team, was heading this interactive advertisement device. After the movie is released in theaters, I would want to know their feedback. If they filled out a small easy and fast survey about them and give it a quick rating like 1-5 stars, that would tell how successful this project really is. The more interactions, the more you will be able to listen to the groundswell. But also, with not being too aggressive and in your face advertising. Let the people talk to the people. If there is a negative review, let it be. If a Twister fan went to the trouble to check out your blog, they will more than likely stick up for you and disagree with negative reviews.
To measure the ROI is somewhat easy to tell if you got the POST in mind.
